company to Western markets

The Art of Making Money: The 12 Rules of Herbert Casson
A question that worries many and which is impossible to give a definite answer: on what does business success depend? Is it really that Her Majesty Fortune is more favorable…

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Are you ready to become an entrepreneur?
As a rule, before starting their own business, people ask themselves about how competitive their product is and whether the market has been researched enough to open a new venture.…

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People who cannot open a business: 8 basic types
Many entrepreneurs today are worried about the fact that often friends and acquaintances approach them with this message: “You know, I’ve come up with a very cool idea, I'm sure…

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The phenomenon of demand: how to become a visionary of consumer desires?

“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of the advisory board of Lviv Business School (LvBS). The same thing is happening now, he is sure, emphasizing that this development of events fits perfectly into the theory of the 7-year cycle of recessions. Continue reading

10 things that great entrepreneurs do

1. Choose one thing and be strong in it.

Startups are small. Resources are limited. You almost always compete with bigger guys that exist much longer than you. Great entrepreneurs know to be competitive and to win, they have to do something truly unique, or very, very good. They, as a rule, direct their energy to that one thing, and an attempt to please everyone and everything at the same time is the key to failure. Continue reading

Secrets of naming: history and useful tips

“As you call a ship, it will float in the same way” – popular wisdom, which works in all spheres of life, including business. It is not surprising that a whole area of ​​knowledge, known as naming, is devoted to the problems of proper names for brands and companies. Moreover, there are quite a lot of companies in the world that specialize in developing the right in terms of success and attracting the attention of the audience for the names of brands, enterprises, brands, etc. About what is naming and how to use it correctly, we will tell in our material. Continue reading

How can companies protect themselves from information threats?
To ensure information security (IB), a company needs to decide what needs to be done, and then how. Without an understanding of this, any systems acquired and implemented will be…

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Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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20 quotes of famous people about entrepreneurship
Entrepreneurship is not a job, it is a lifestyle. Entrepreneurs are a separate caste of people who are not afraid of challenging themselves and the rest of the world and…

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How to become a talented leader
Seven tips on how to become the most beloved boss. There are very few talented managers in the world, and even less gifted managers. But, if you wish, you can…

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