company to Western markets

Anti-crisis PR: how to promote a company and not to burn?
The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the…

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Writing a business plan: Financial forecast and team work
Writing a business plan is a complex process, preceded by market research and competitor analysis. Entrepreneurs, starting a business, expect their business to be successful and profitable. To do this,…

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Internet and business: numbers and facts you need to know
The Internet has changed our lives in many ways. In particular, it has a huge impact on the business, which we will tell about today. The number of Internet users…

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The phenomenon of demand: how to become a visionary of consumer desires?

“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of the advisory board of Lviv Business School (LvBS). The same thing is happening now, he is sure, emphasizing that this development of events fits perfectly into the theory of the 7-year cycle of recessions. Continue reading

10 things that great entrepreneurs do

1. Choose one thing and be strong in it.

Startups are small. Resources are limited. You almost always compete with bigger guys that exist much longer than you. Great entrepreneurs know to be competitive and to win, they have to do something truly unique, or very, very good. They, as a rule, direct their energy to that one thing, and an attempt to please everyone and everything at the same time is the key to failure. Continue reading

Secrets of naming: history and useful tips

“As you call a ship, it will float in the same way” – popular wisdom, which works in all spheres of life, including business. It is not surprising that a whole area of ​​knowledge, known as naming, is devoted to the problems of proper names for brands and companies. Moreover, there are quite a lot of companies in the world that specialize in developing the right in terms of success and attracting the attention of the audience for the names of brands, enterprises, brands, etc. About what is naming and how to use it correctly, we will tell in our material. Continue reading

7 frankly wrong reasons to become an entrepreneur
Every entrepreneur becomes such, based on their own reasons. Most of them claim that they were guided by their vocation, passion for this activity, or decided to deal with the…

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When is the best time to start your own business?
There are many start-ups around the world who have abandoned everything and decided that the perfect time has finally come for them to work for themselves. When is the right…

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10 ways to always be in money
Anyway, much in modern life depends on money. Housing, most services, health - for all this you need to pay money. Leisure is also not without money. The conclusion is…

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Successes and failures of crowdfunding: examples, causes, investigations
Despite the fact that crowdfunding in the Internet business has existed for about 15 years, the real success and relevance to this method of attracting investment came relatively recently. Many…

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