The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of…

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IT market: How to survive in an era of crisis
According to  IDC's assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) - with a weighted forecast of 0%…

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Preparing a business for the holidays: how to "seduce" customers using social networks?
Have you already thought about how to build a festive advertising campaign using social networks? At the beginning of the holiday season, the demand may not be so great, but…

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Successes and failures of crowdfunding: examples, causes, investigations

Despite the fact that crowdfunding in the Internet business has existed for about 15 years, the real success and relevance to this method of attracting investment came relatively recently. Many start-up projects today attract funding through the access to crowdfunding platforms, the most popular of which are the well-known Kickstarter and Indiegogo, and thus provide opportunities for implementation and the future for their developments. Continue reading

10 mistakes that are peculiar to all entrepreneurs
When starting a business, one often faces many difficulties: it is necessary to compete with other "novelties", one has to draw up a business plan, look for an office, select…

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The Art of Making Money: The 12 Rules of Herbert Casson
A question that worries many and which is impossible to give a definite answer: on what does business success depend? Is it really that Her Majesty Fortune is more favorable…

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How to evaluate a business?
The question of competent assessment of business today is more relevant than ever. Indeed, in a recessionary economy, business efficiency is equal to its market value. And business owners are…

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The Art of Making Money: The 12 Rules of Herbert Casson
A question that worries many and which is impossible to give a definite answer: on what does business success depend? Is it really that Her Majesty Fortune is more favorable…

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