Facebook rules the market: why is the absence of a company on Facebook a costly mistake?
Perhaps, doing business, you blithely ignored the promotion of your company on social networks, in particular on Facebook. You may have thought that you should not worry about attracting customers…

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The Art of Making Money: The 12 Rules of Herbert Casson
A question that worries many and which is impossible to give a definite answer: on what does business success depend? Is it really that Her Majesty Fortune is more favorable…

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BYOD for Small Business: How to Protect Employee Personal Gadgets
Security threats associated with employees using personal devices for business purposes (BYOD, bring-your-own-device) are still often overlooked by organizations. A study by Kaspersky Lab * showed that many owners of…

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Writing a business plan: Financial forecast and team work
Writing a business plan is a complex process, preceded by market research and competitor analysis. Entrepreneurs, starting a business, expect their business to be successful and profitable. To do this,…

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through decisive actions

5 signs that you should not open your business

To be or not to be your own business? This question is asked by many employees. Some rely on the fact that prices are rising, but wages are not, others want freedom of action, others want to change the area of ​​responsibility and be responsible only for their mistakes and failures. But all their restraint uncertainty, especially in the current crisis. But at the same time, a crisis can be precisely the ideal time when it is possible to open a business with less cost. Continue reading

Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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Corporate site: necessity or excess?
Every year the Internet is increasingly penetrating our lives. Not so long ago - in the mid-2000s, the Internet in the office was more of a curiosity than a necessity,…

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