Useful life hack. How to promote an Internet company to Western markets?
Sooner or later, many companies are faced with the problem of the need for growth and development. In this situation, you can choose either the expansion within the same market,…

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BYOD for Small Business: How to Protect Employee Personal Gadgets
Security threats associated with employees using personal devices for business purposes (BYOD, bring-your-own-device) are still often overlooked by organizations. A study by Kaspersky Lab * showed that many owners of…

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How to choose a franchise
Franchise has many advantages over other types of business. But for the launch process to be really successful, you should pay attention to some important points. Start-up entrepreneurs who want…

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BYOD for Small Business: How to Protect Employee Personal Gadgets
Security threats associated with employees using personal devices for business purposes (BYOD, bring-your-own-device) are still often overlooked by organizations. A study by Kaspersky Lab * showed that many owners of…

Continue reading →

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Secrets of naming: history and useful tips

“As you call a ship, it will float in the same way” – popular wisdom, which works in all spheres of life, including business. It is not surprising that a whole area of ​​knowledge, known as naming, is devoted to the problems of proper names for brands and companies. Moreover, there are quite a lot of companies in the world that specialize in developing the right in terms of success and attracting the attention of the audience for the names of brands, enterprises, brands, etc. About what is naming and how to use it correctly, we will tell in our material. Continue reading

How to evaluate a business?
The question of competent assessment of business today is more relevant than ever. Indeed, in a recessionary economy, business efficiency is equal to its market value. And business owners are…

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How to become an unforgettable leader
“I remember all my superiors,” writes Jeff Hayden in Inc.com magazine. “Although some of them were useless bosses, most of them were still good. But only one turned out to…

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