Facebook rules the market: why is the absence of a company on Facebook a costly mistake?
Perhaps, doing business, you blithely ignored the promotion of your company on social networks, in particular on Facebook. You may have thought that you should not worry about attracting customers…

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The best world startups who have not asked anyone for money
Now the term "startup" will surprise no one - surely everyone has friends who have opened their anti-cafe, built a quadrocopter for aerial photography or selling interesting articles on the…


We think differently! How to keep track of your money
Surely, every person making money faced such a problem as unaccounted spending, forcing them to worry about where the money went. We have a long and tedious to remember their…

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Pros and cons of sharing business with your loved one
You need a plan of action if you nevertheless decide to engage in a joint business with your other half.Therefore, considering the option of creating a new project, it is…

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Key “P” efficient business

Today there are a huge number of different models of increasing business profitability and increasing sales.

We will talk about 9 key P efficient and, most importantly, profitable business.

Most likely, you know about 4 P sales:
– promise (romise),
– picture (picture),
– confirmation (Рroof)
– payment (Payoff).

This method of sales is very effective. However, there are 9 P that can seriously affect the success of your business. This is similar to management reporting. A periodic evaluation can give a business owner an insight into how much profit has grown or dropped over a fixed period of time.


Program. Create and write a working business model. One that can bring stable and long-term income with an acceptable level of investment and risk.
Product. Try to sell the product / service that is easy to sell at the beginning, and even easier – later. In other words, you need to sell people what they want at a price that they can afford. And these are 2 very important points.
Perspectives. How can you sell more? The answer is obvious: you need new customers and maximum loyalty to existing customers. Moreover, you need a number of buyers that will satisfy your long-term goals. They must generate income. How and where to find such buyers? Mailing? Web sites? Search by keyword? Phone calls? You decide. But you should remember: the search for potential customers is a serious, permanent job for any business.
Sentence. Each market is unique. Also products. Determining how to sell your product to a specific market segment is your top priority. Until you do this, you will not be able to make a profit. And another thing: you and your employees should even understand and know your main competitive advantage – your customers must know about it!
Manufacturers. Any business, no matter what it produces, where it is located or how automated it is – depends on the people who generate and maintain its income. Business support in the simplest way is provided by hiring, promotions, training and nurturing a team of key people who can work efficiently. In other words, produce your profits. First you need to find them, continue to motivate correctly, and even further – just hold.
Promotion. Finding the right offer for your product is just the first step in sales. In order for the business to continue to make a profit, you must continue to conduct successful promotions (offers that attract attention, give benefits to customers, and convince them to buy your products). A business that does not conduct regular quality promotions is doomed to low incomes or even to failure.

We will write some news only for mailing. You will not meet them on the site UBR.ua, and can only receive a letter if you subscribe to us.

7-9. Procedures, protocols and processes. If the first six Ps are taken into account, your business will never face low sales. But if you do not have an efficient operational activity – taking orders, fulfilling orders, maintaining accounting / reporting, customer databases or customer services – your income will always be only half of what they could be.

When is the best time to start your own business?
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Preparing a business for the holidays: how to "seduce" customers using social networks?
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