Shopping instead of talking: how to establish communication between the company and the client
Everything is changing dynamically and quickly: the world, people, forms of communication. With the development of technology, the channels for obtaining information, the users themselves and the means of communication…

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Key "P" efficient business
Today there are a huge number of different models of increasing business profitability and increasing sales. We will talk about 9 key P efficient and, most importantly, profitable business. Most…

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State pressure on business: Is there a chance to survive
In the time of crisis, which Ukraine is experiencing now, business demonstrates a valuable ability - to adapt to difficult conditions, to optimize its processes in order to stay afloat.…

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IT market: How to survive in an era of crisis

According to  IDC’s assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) – with a weighted forecast of 0% a year earlier. Under a moderately optimistic scenario, the fall of the IT market in 2014 will be 25%. This is primarily due to a decrease in the purchasing power of both the state and private clients. In many ways, the current situation resembles the period of 2009, when companies were forced to revise their budgets, and IT in particular, in the direction of current needs – to “survive” here and now. Continue reading

Shopping instead of talking: how to establish communication between the company and the client

Everything is changing dynamically and quickly: the world, people, forms of communication. With the development of technology, the channels for obtaining information, the users themselves and the means of communication are changing. Many companies are sure that they keep up with the times, but continue to use long e-mail correspondence in their work. Continue reading

How to protect against bankruptcy new enterprise

No one can be prepared to fail. Even those who seem to be ready for this can get a serious blow. Lack of money is the main obstacle to the development of almost any business, an obstacle that forces you to reconsider your ambitions.

According to Forbes, 80% of enterprises fail during the first 18 months of existence, 8 out of 10 startups do not live up to the second year. Continue reading

Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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BYOD for Small Business: How to Protect Employee Personal Gadgets
Security threats associated with employees using personal devices for business purposes (BYOD, bring-your-own-device) are still often overlooked by organizations. A study by Kaspersky Lab * showed that many owners of…

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10 questions that should be answered before launching a franchise
With franchising, as with a marriage, do not rush. There is a high probability that no one will want to work under your brand, so you should be careful and…

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Preparing a business for the holidays: how to "seduce" customers using social networks?
Have you already thought about how to build a festive advertising campaign using social networks? At the beginning of the holiday season, the demand may not be so great, but…

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