Anti-crisis PR: how to promote a company and not to burn?
The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the…

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How to protect against bankruptcy new enterprise
No one can be prepared to fail. Even those who seem to be ready for this can get a serious blow. Lack of money is the main obstacle to the…

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5 ways to make your business more efficient
It's no secret that many launch an online store as a side activity, in addition to their main job. Naturally, at this stage, few people perceive it as something more…

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3 signs that it's time for you to tie up with entrepreneurship
Building a business from scratch can be very exciting and fruitful, but in the end, the experience can be filled with disappointments. Do not worry, just remember that not everyone…

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IT market: How to survive in an era of crisis

According to  IDC’s assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) – with a weighted forecast of 0% a year earlier. Under a moderately optimistic scenario, the fall of the IT market in 2014 will be 25%. This is primarily due to a decrease in the purchasing power of both the state and private clients. In many ways, the current situation resembles the period of 2009, when companies were forced to revise their budgets, and IT in particular, in the direction of current needs – to “survive” here and now. Continue reading

Shopping instead of talking: how to establish communication between the company and the client

Everything is changing dynamically and quickly: the world, people, forms of communication. With the development of technology, the channels for obtaining information, the users themselves and the means of communication are changing. Many companies are sure that they keep up with the times, but continue to use long e-mail correspondence in their work. Continue reading

How to protect against bankruptcy new enterprise

No one can be prepared to fail. Even those who seem to be ready for this can get a serious blow. Lack of money is the main obstacle to the development of almost any business, an obstacle that forces you to reconsider your ambitions.

According to Forbes, 80% of enterprises fail during the first 18 months of existence, 8 out of 10 startups do not live up to the second year. Continue reading

Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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3 signs that it's time for you to tie up with entrepreneurship
Building a business from scratch can be very exciting and fruitful, but in the end, the experience can be filled with disappointments. Do not worry, just remember that not everyone…

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