How to become an unforgettable leader
“I remember all my superiors,” writes Jeff Hayden in Inc.com magazine. “Although some of them were useless bosses, most of them were still good. But only one turned out to…

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When is the best time to start your own business?
There are many start-ups around the world who have abandoned everything and decided that the perfect time has finally come for them to work for themselves. When is the right…

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Anti-crisis PR: how to promote a company and not to burn?
The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the…

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10 things that great entrepreneurs do
1. Choose one thing and be strong in it. Startups are small. Resources are limited. You almost always compete with bigger guys that exist much longer than you. Great entrepreneurs…

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naming techniques

Secrets of naming: history and useful tips

“As you call a ship, it will float in the same way” – popular wisdom, which works in all spheres of life, including business. It is not surprising that a whole area of ​​knowledge, known as naming, is devoted to the problems of proper names for brands and companies. Moreover, there are quite a lot of companies in the world that specialize in developing the right in terms of success and attracting the attention of the audience for the names of brands, enterprises, brands, etc. About what is naming and how to use it correctly, we will tell in our material. Continue reading

Freelance Market 2015: Global Trend or Ukrainian Phenomenon?
In 2014, the volume of the Ukrainian freelance market in terms of earnings of freelancers was estimated at more than $ 60 million. Today, Ukraine is the main global supplier…

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Tell STOP "burning time": how to effectively organize yourself
There are two types of people: the first ones like to keep track of where and why they spend their time, and the second, most likely, passively follow what the…

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