Successes and failures of crowdfunding: examples, causes, investigations
Despite the fact that crowdfunding in the Internet business has existed for about 15 years, the real success and relevance to this method of attracting investment came relatively recently. Many…

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The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of…

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Key "P" efficient business
Today there are a huge number of different models of increasing business profitability and increasing sales. We will talk about 9 key P efficient and, most importantly, profitable business. Most…

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Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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naming techniques

Secrets of naming: history and useful tips

“As you call a ship, it will float in the same way” – popular wisdom, which works in all spheres of life, including business. It is not surprising that a whole area of ​​knowledge, known as naming, is devoted to the problems of proper names for brands and companies. Moreover, there are quite a lot of companies in the world that specialize in developing the right in terms of success and attracting the attention of the audience for the names of brands, enterprises, brands, etc. About what is naming and how to use it correctly, we will tell in our material. Continue reading

Freelance Market 2015: Global Trend or Ukrainian Phenomenon?
In 2014, the volume of the Ukrainian freelance market in terms of earnings of freelancers was estimated at more than $ 60 million. Today, Ukraine is the main global supplier…

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Facebook rules the market: why is the absence of a company on Facebook a costly mistake?
Perhaps, doing business, you blithely ignored the promotion of your company on social networks, in particular on Facebook. You may have thought that you should not worry about attracting customers…

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