Uninvented story: as a business newcomer to get the first customers
When a completely new player enters the market, obviously, he is not at all threatened by great popularity. Moreover, even the search for first customers is often similar to the feat of Hercules, especially if it is a niche in which people with a name and authority have been working for a long time.Special offers and favorable prices in the role of bait work far from always, as customers tend to choose proven companies, so that, as the saying goes, not to be stingy, who pays twice. How, then, in such conditions, to find the first precious customers who agreed to cooperate with a newcomer, thereby giving impetus to attracting more and more interested ones?
The answer to this question, which has practical value, can only be given by the person who himself has passed this difficult path and knows the whole story of the business world. The history of the first success and, as a result, further development, was told by the founder of Silktide, Oliver Amberton, on the Quora resource in the hope that people who strive for the same thing as him can take advantage of his very instructive experience.
Oliver Amberton decided to try on the role of a businessman when he was 21 years old and he could not boast experience in this matter. As a successful entrepreneur tells in the future, he started along with some sales director, who turned out to be recklessly self-confident, in some ways even crazy. “At the stage of attracting the first potential customers, he boasted that he was not strong in technology, that he didn’t even know how to use e-mail. It didn’t sound inspiring from a representative of a progressive web design company,” recalls Amberton.
In such circumstances, the novice businessman was forced to independently and very quickly learns to sell. The result of such efforts was that already in the first year the company received contracts with the government and attracted 500 clients. And all this … without money and in an office the size of a refrigerator.
Trust is a matter of time
New business – has no reputation. Therefore, at the first stage, trust can only be personal – to its founder, says Oliver Amberton.
“I created websites to study. One of them is a social network for my university. The number of its active users soon grew to a thousand. The social network itself caused a lot of controversy and discussion inside the campus,” says Emberton.
He did everything for free at first, just to demonstrate his “passion”: “If you cannot find paid work, create yourself free. Free work is your way to trust and you don’t need permission to earn it.”
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The main thing, according to the entrepreneur, is to remember the principle – people buy from people: “You may be outraged that customers will be much less touched by your brochures than by your person. They rate you as a person, and it would be better for this person to be convincing. If you are sincere choking with excitement, talking about the excellent services that you can provide them, people will feel it. And your authority should do the rest. ”
Confidence will come to you over time, but the best way to strengthen it is to do everything for the upper class and show it to people who can appreciate you.