Shopping instead of talking: how to establish communication between the company and the client
Everything is changing dynamically and quickly: the world, people, forms of communication. With the development of technology, the channels for obtaining information, the users themselves and the means of communication…

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Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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Uninvented story: as a business newcomer to get the first customers
When a completely new player enters the market, obviously, he is not at all threatened by great popularity. Moreover, even the search for first customers is often similar to the…

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The Art of Making Money: The 12 Rules of Herbert Casson

A question that worries many and which is impossible to give a definite answer: on what does business success depend?

Is it really that Her Majesty Fortune is more favorable to some, but not to others? Are there no objective laws or rules explaining success or failure? We can comfort you that there were laws, or in any case, attempts to open such laws. Continue reading

5 ways to make your business more efficient

It’s no secret that many launch an online store as a side activity, in addition to their main job. Naturally, at this stage, few people perceive it as something more or less significant. And this is a completely wrong approach. By opening an online store, you become the owner of your own business, with all the consequences. Treat this fact accordingly. In this material – some tips to help you tune in to the right wave and make your work more efficient. Continue reading

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Useful life hack. How to promote an Internet company to Western markets?
Sooner or later, many companies are faced with the problem of the need for growth and development. In this situation, you can choose either the expansion within the same market,…

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How can companies protect themselves from information threats?
To ensure information security (IB), a company needs to decide what needs to be done, and then how. Without an understanding of this, any systems acquired and implemented will be…

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How to become Zuckerberg: 7 acts of the founder of Facebook
On May 14, Facebook founder Mark Zuckerberg turned 29 years old. What you need to be to get a chance to become Zuckerberg? Here are seven actions and human qualities…

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Are you ready to become an entrepreneur?
As a rule, before starting their own business, people ask themselves about how competitive their product is and whether the market has been researched enough to open a new venture.…

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