Uninvented story: as a business newcomer to get the first customers
When a completely new player enters the market, obviously, he is not at all threatened by great popularity. Moreover, even the search for first customers is often similar to the…

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"Working" business tips from 25 millionaires
This material contains non-standard tips from 25 millionaires from around the world. Therefore, if the advice like "follow your heart", "give up 110%" and the like do not cause you…


How can companies protect themselves from information threats?
To ensure information security (IB), a company needs to decide what needs to be done, and then how. Without an understanding of this, any systems acquired and implemented will be…

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Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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The phenomenon of demand: how to become a visionary of consumer desires?

“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of the advisory board of Lviv Business School (LvBS). The same thing is happening now, he is sure, emphasizing that this development of events fits perfectly into the theory of the 7-year cycle of recessions.

Falling demand, reduced orders and a shortage of financing – these are the classic satellite factors of any crisis. However, Mr. Slivotsky is sure that everything is not so sad.

“After studying the results of the work of companies from different industries from different regions of the world during the crisis, we found that almost everywhere there are 1-2 companies that, despite everything, show 15-20% growth,” says Adrian Slyvotsky.

How to create demand?

Studies have shown that all of these companies, in one way or another, adhere to 5 rules that help them create demand for their products.

1. Successful companies create a picture of consumer problems. And the task of business, above all, is to solve them, and not to satisfy their own ambitions.

Every day we answer this question, explaining the essence of the events in the evening newsletter UBR

2. Creating a magnetic product / service. Between them and the consumer should be an emotional connection, and not just the satisfaction of their needs.

3. The presence of background or support, which would give the product complexity. Apple, for example, has thousands of people writing apps for iOS.

4. Impulse to purchase. One of the manufacturers of coffee machines noticed that the sellers who offer a potential client to try the coffee prepared with the help of the machine, the level of sales is 6 times more than the rest.

5. Adjustment to the improvement trajectory. No one knows the shortcomings of the product / service better than their creators. Therefore, instead of resting on its laurels after the release of the product, successful companies immediately begin to work on improving it.

How to create a successful family business

According to Adrian Slyvytsky, following these 5 rules will allow companies to find their consumers even in a crisis.

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Writing a business plan is a complex process, preceded by market research and competitor analysis. Entrepreneurs, starting a business, expect their business to be successful and profitable. To do this,…


IT to the rescue. How do businesses use modern technology?
In our world, where everything is directly related to technology, and most of the tasks are performed using computers, business simply cannot do without IT innovation. They will not only…