10 mistakes that are peculiar to all entrepreneurs
When starting a business, one often faces many difficulties: it is necessary to compete with other "novelties", one has to draw up a business plan, look for an office, select…

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Shopping instead of talking: how to establish communication between the company and the client
Everything is changing dynamically and quickly: the world, people, forms of communication. With the development of technology, the channels for obtaining information, the users themselves and the means of communication…

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Business Tips: How to Fulfill New Year's Promises
 “Everything, on January 1, right in the morning, I will sign up for the gym, I will start learning Japanese, I will do repairs in the apartment, I will get…

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marketing department

Successes and failures of crowdfunding: examples, causes, investigations

Despite the fact that crowdfunding in the Internet business has existed for about 15 years, the real success and relevance to this method of attracting investment came relatively recently. Many start-up projects today attract funding through the access to crowdfunding platforms, the most popular of which are the well-known Kickstarter and Indiegogo, and thus provide opportunities for implementation and the future for their developments. Continue reading

People who cannot open a business: 8 basic types

Many entrepreneurs today are worried about the fact that often friends and acquaintances approach them with this message: “You know, I’ve come up with a very cool idea, I’m sure I’ll make a lot of money! Therefore, I plan to start my own business soon!”

It is sad, but all these people are guided only by the desire to change the world. As a result, their startups are usually never implemented. Continue reading

How can companies protect themselves from information threats?

To ensure information security (IB), a company needs to decide what needs to be done, and then how. Without an understanding of this, any systems acquired and implemented will be no more than a waste of money. Understanding exactly what you need to do while ensuring information security will be helped by a timely developed information security policy, the writing of which must be taken seriously. Continue reading

Anti-crisis PR: how to promote a company and not to burn?
The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the…

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People who cannot open a business: 8 basic types
Many entrepreneurs today are worried about the fact that often friends and acquaintances approach them with this message: “You know, I’ve come up with a very cool idea, I'm sure…

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BYOD for Small Business: How to Protect Employee Personal Gadgets
Security threats associated with employees using personal devices for business purposes (BYOD, bring-your-own-device) are still often overlooked by organizations. A study by Kaspersky Lab * showed that many owners of…

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People who cannot open a business: 8 basic types
Many entrepreneurs today are worried about the fact that often friends and acquaintances approach them with this message: “You know, I’ve come up with a very cool idea, I'm sure…

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