Uninvented story: as a business newcomer to get the first customers
When a completely new player enters the market, obviously, he is not at all threatened by great popularity. Moreover, even the search for first customers is often similar to the…

Continue reading →

10 things that great entrepreneurs do
1. Choose one thing and be strong in it. Startups are small. Resources are limited. You almost always compete with bigger guys that exist much longer than you. Great entrepreneurs…

...

How to become a talented leader
Seven tips on how to become the most beloved boss. There are very few talented managers in the world, and even less gifted managers. But, if you wish, you can…

Continue reading →

10 questions that should be answered before launching a franchise
With franchising, as with a marriage, do not rush. There is a high probability that no one will want to work under your brand, so you should be careful and…

Continue reading →

although they still

Anti-crisis PR: how to promote a company and not to burn?

The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the audience and not drown in tons of news and every second updated social network feeds. Experts discussed this problem in the framework of “Surely a PR-marathon”, which took place on February 12. For the most interesting and practical advice on confronting the information crisis for companies, read our material. Continue reading

9 bad habits that will help in business

1. Attention to detail
Entrepreneurs think big, often ignoring the details. When you run a home business, it’s easy to manually control every letter, count every cent, but when your business scales, attention to detail eats up most of your time. I am a man of great ideas, so I hire staff who cover all weaknesses. Continue reading

Preparing a business for the holidays: how to "seduce" customers using social networks?
Have you already thought about how to build a festive advertising campaign using social networks? At the beginning of the holiday season, the demand may not be so great, but…

...

How can companies protect themselves from information threats?
To ensure information security (IB), a company needs to decide what needs to be done, and then how. Without an understanding of this, any systems acquired and implemented will be…

...