become the best in your field
1. Choose one thing and be strong in it.
Startups are small. Resources are limited. You almost always compete with bigger guys that exist much longer than you. Great entrepreneurs know to be competitive and to win, they have to do something truly unique, or very, very good. They, as a rule, direct their energy to that one thing, and an attempt to please everyone and everything at the same time is the key to failure. Continue reading
The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the audience and not drown in tons of news and every second updated social network feeds. Experts discussed this problem in the framework of “Surely a PR-marathon”, which took place on February 12. For the most interesting and practical advice on confronting the information crisis for companies, read our material. Continue reading
1. Attention to detail
Entrepreneurs think big, often ignoring the details. When you run a home business, it’s easy to manually control every letter, count every cent, but when your business scales, attention to detail eats up most of your time. I am a man of great ideas, so I hire staff who cover all weaknesses. Continue reading