Shopping instead of talking: how to establish communication between the company and the client
Everything is changing dynamically and quickly: the world, people, forms of communication. With the development of technology, the channels for obtaining information, the users themselves and the means of communication…

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IT market: How to survive in an era of crisis
According to  IDC's assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) - with a weighted forecast of 0%…

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Corporate site: necessity or excess?
Every year the Internet is increasingly penetrating our lives. Not so long ago - in the mid-2000s, the Internet in the office was more of a curiosity than a necessity,…

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goods and services

Anti-crisis PR: how to promote a company and not to burn?

The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the audience and not drown in tons of news and every second updated social network feeds. Experts discussed this problem in the framework of “Surely a PR-marathon”, which took place on February 12. For the most interesting and practical advice on confronting the information crisis for companies, read our material. Continue reading

Useful life hack. How to promote an Internet company to Western markets?
Sooner or later, many companies are faced with the problem of the need for growth and development. In this situation, you can choose either the expansion within the same market,…

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How to avoid common mistakes when creating a startup?
1. Raising your own talents Along with the fact that financial problems are increasingly fading into the background, the demand for highly qualified specialists is growing. One of the possible…

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Are you ready to become an entrepreneur?
As a rule, before starting their own business, people ask themselves about how competitive their product is and whether the market has been researched enough to open a new venture.…

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Is it worth it to open a travel company
When the next wave of crisis comes, quite a few intelligent specialists become not very busy. And remembering that a crisis is not only a threat, but also an opportunity,…

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