Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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The Art of Making Money: The 12 Rules of Herbert Casson
A question that worries many and which is impossible to give a definite answer: on what does business success depend? Is it really that Her Majesty Fortune is more favorable…

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The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of…

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easy to do

Startups and giants: what hides the current technological boom?

From the end of the century, scientific and technical progress, sung in the 20th century, turned into a different direction. The vector of development of technology has shifted from “heavy” to “light” – the priority is no longer plants and nuclear-powered icebreakers, but gadgets for hipsters and “office plankton.” Together with Vox and the Economist, we find out what lies behind these changes. Continue reading

Pros and cons of sharing business with your loved one
You need a plan of action if you nevertheless decide to engage in a joint business with your other half.Therefore, considering the option of creating a new project, it is…

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10 questions that should be answered before launching a franchise
With franchising, as with a marriage, do not rush. There is a high probability that no one will want to work under your brand, so you should be careful and…

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10 mistakes that are peculiar to all entrepreneurs
When starting a business, one often faces many difficulties: it is necessary to compete with other "novelties", one has to draw up a business plan, look for an office, select…

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20 quotes of famous people about entrepreneurship
Entrepreneurship is not a job, it is a lifestyle. Entrepreneurs are a separate caste of people who are not afraid of challenging themselves and the rest of the world and…

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