Anti-crisis PR: how to promote a company and not to burn?
The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the…

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Is it worth it to open a travel company
When the next wave of crisis comes, quite a few intelligent specialists become not very busy. And remembering that a crisis is not only a threat, but also an opportunity,…

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Are you ready to become an entrepreneur?
As a rule, before starting their own business, people ask themselves about how competitive their product is and whether the market has been researched enough to open a new venture.…

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IT market: How to survive in an era of crisis
According to  IDC's assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) - with a weighted forecast of 0%…

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Useful life hack. How to promote an Internet company to Western markets?

Sooner or later, many companies are faced with the problem of the need for growth and development. In this situation, you can choose either the expansion within the same market, or the conquest of new ones. About how Internet companies become a successful player in foreign markets, learned. Continue reading

How to avoid common mistakes when creating a startup?

1. Raising your own talents
Along with the fact that financial problems are increasingly fading into the background, the demand for highly qualified specialists is growing.

One of the possible solutions is to create a program for interns. In the US, one of the baseball teams uses similar methods: they pour in millions of dollars a year to find promising players and help them develop. Continue reading

How to evaluate a business?
The question of competent assessment of business today is more relevant than ever. Indeed, in a recessionary economy, business efficiency is equal to its market value. And business owners are…

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Preparing a business for the holidays: how to "seduce" customers using social networks?
Have you already thought about how to build a festive advertising campaign using social networks? At the beginning of the holiday season, the demand may not be so great, but…

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