Facebook rules the market: why is the absence of a company on Facebook a costly mistake?
Perhaps, doing business, you blithely ignored the promotion of your company on social networks, in particular on Facebook. You may have thought that you should not worry about attracting customers…

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Tell STOP "burning time": how to effectively organize yourself
There are two types of people: the first ones like to keep track of where and why they spend their time, and the second, most likely, passively follow what the…

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Freelance Market 2015: Global Trend or Ukrainian Phenomenon?
In 2014, the volume of the Ukrainian freelance market in terms of earnings of freelancers was estimated at more than $ 60 million. Today, Ukraine is the main global supplier…

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IT to the rescue. How do businesses use modern technology?
In our world, where everything is directly related to technology, and most of the tasks are performed using computers, business simply cannot do without IT innovation. They will not only…

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equipping workplaces

The phenomenon of demand: how to become a visionary of consumer desires?

“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of the advisory board of Lviv Business School (LvBS). The same thing is happening now, he is sure, emphasizing that this development of events fits perfectly into the theory of the 7-year cycle of recessions. Continue reading

7 frankly wrong reasons to become an entrepreneur

Every entrepreneur becomes such, based on their own reasons. Most of them claim that they were guided by their vocation, passion for this activity, or decided to deal with the problem they had to face. However, sometimes it happens that the path of entrepreneurship is wrong for some people, as they are clearly not in their place. Continue reading

State pressure on business: Is there a chance to survive

In the time of crisis, which Ukraine is experiencing now, business demonstrates a valuable ability – to adapt to difficult conditions, to optimize its processes in order to stay afloat. Even in spite of the fact that in 2015, in the World Bank’s ranking on ease of doing business, Ukraine took 96th place, rising by 16 points, Ukrainian entrepreneurs did not feel relaxed. Continue reading

Successes and failures of crowdfunding: examples, causes, investigations
Despite the fact that crowdfunding in the Internet business has existed for about 15 years, the real success and relevance to this method of attracting investment came relatively recently. Many…

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Make customers not happy, but happy. Or 10 thoughts about the client
Thanks to the company's customers make a profit. Thanks to satisfied customers, companies are developing, increasing their profits and becoming industry leaders. Roman Pinkovsky, Development Director, Internet IT Studio 1.…

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