The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase…

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How to choose a franchise
Franchise has many advantages over other types of business. But for the launch process to…

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How to become an unforgettable leader
“I remember all my superiors,” writes Jeff Hayden in Inc.com magazine. “Although some of them…

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How can companies protect themselves from information threats?
To ensure information security (IB), a company needs to decide what needs to be done,…

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Internet knowledge base

Startups and giants: what hides the current technological boom?

From the end of the century, scientific and technical progress, sung in the 20th century, turned into a different direction. The vector of development of technology has shifted from “heavy” to “light” – the priority is no longer plants and nuclear-powered icebreakers, but gadgets for hipsters and “office plankton.” Together with Vox and the Economist, we find out what lies behind these changes. Continue reading

Useful life hack. How to promote an Internet company to Western markets?

Sooner or later, many companies are faced with the problem of the need for growth and development. In this situation, you can choose either the expansion within the same market, or the conquest of new ones. About how Internet companies become a successful player in foreign markets, learned. Continue reading

People who cannot open a business: 8 basic types

Many entrepreneurs today are worried about the fact that often friends and acquaintances approach them with this message: “You know, I’ve come up with a very cool idea, I’m sure I’ll make a lot of money! Therefore, I plan to start my own business soon!”

It is sad, but all these people are guided only by the desire to change the world. As a result, their startups are usually never implemented. Continue reading