IT market: How to survive in an era of crisis
According to IDC’s assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) – with a weighted forecast of 0% a year earlier. Under a moderately optimistic scenario, the fall of the IT market in 2014 will be 25%. This is primarily due to a decrease in the purchasing power of both the state and private clients. In many ways, the current situation resembles the period of 2009, when companies were forced to revise their budgets, and IT in particular, in the direction of current needs – to “survive” here and now. Continue reading
Facebook rules the market: why is the absence of a company on Facebook a costly mistake?
Perhaps, doing business, you blithely ignored the promotion of your company on social networks, in particular on Facebook. You may have thought that you should not worry about attracting customers who post photos on their pages of selfies, photos from places of entertainment or vacation. Continue reading
The best world startups who have not asked anyone for money
Now the term “startup” will surprise no one – surely everyone has friends who have opened their anti-cafe, built a quadrocopter for aerial photography or selling interesting articles on the Internet. Despite some differences from the traditional business, when creating a startup, the future entrepreneur faces the same question – starting capital. Continue reading