5 small business mistakes when creating a company website
Before creating a website - it was a proven way for a company to stand out from the crowd. Today, this is no longer an option, since the vast majority…

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How to choose a franchise
Franchise has many advantages over other types of business. But for the launch process to be really successful, you should pay attention to some important points. Start-up entrepreneurs who want…

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Uninvented story: as a business newcomer to get the first customers
When a completely new player enters the market, obviously, he is not at all threatened by great popularity. Moreover, even the search for first customers is often similar to the…

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Anti-crisis PR: how to promote a company and not to burn?

The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the audience and not drown in tons of news and every second updated social network feeds. Experts discussed this problem in the framework of “Surely a PR-marathon”, which took place on February 12. For the most interesting and practical advice on confronting the information crisis for companies, read our material. Continue reading

7 frankly wrong reasons to become an entrepreneur
Every entrepreneur becomes such, based on their own reasons. Most of them claim that they were guided by their vocation, passion for this activity, or decided to deal with the…

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Startups and giants: what hides the current technological boom?
From the end of the century, scientific and technical progress, sung in the 20th century, turned into a different direction. The vector of development of technology has shifted from "heavy"…

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Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of…

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