Preparing a business for the holidays: how to "seduce" customers using social networks?
Have you already thought about how to build a festive advertising campaign using social networks? At the beginning of the holiday season, the demand may not be so great, but…

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Startups and giants: what hides the current technological boom?
From the end of the century, scientific and technical progress, sung in the 20th century, turned into a different direction. The vector of development of technology has shifted from "heavy"…

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How to evaluate a business?
The question of competent assessment of business today is more relevant than ever. Indeed, in a recessionary economy, business efficiency is equal to its market value. And business owners are…

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BYOD for Small Business: How to Protect Employee Personal Gadgets
Security threats associated with employees using personal devices for business purposes (BYOD, bring-your-own-device) are still often overlooked by organizations. A study by Kaspersky Lab * showed that many owners of…

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growth in demand

IT market: How to survive in an era of crisis

According to  IDC’s assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) – with a weighted forecast of 0% a year earlier. Under a moderately optimistic scenario, the fall of the IT market in 2014 will be 25%. This is primarily due to a decrease in the purchasing power of both the state and private clients. In many ways, the current situation resembles the period of 2009, when companies were forced to revise their budgets, and IT in particular, in the direction of current needs – to “survive” here and now. Continue reading

How can companies protect themselves from information threats?
To ensure information security (IB), a company needs to decide what needs to be done, and then how. Without an understanding of this, any systems acquired and implemented will be…

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7 frankly wrong reasons to become an entrepreneur
Every entrepreneur becomes such, based on their own reasons. Most of them claim that they were guided by their vocation, passion for this activity, or decided to deal with the…

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