How can companies protect themselves from information threats?
To ensure information security (IB), a company needs to decide what needs to be done,…

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Shopping instead of talking: how to establish communication between the company and the client
Everything is changing dynamically and quickly: the world, people, forms of communication. With the development…

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Facebook rules the market: why is the absence of a company on Facebook a costly mistake?
Perhaps, doing business, you blithely ignored the promotion of your company on social networks, in…

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Successes and failures of crowdfunding: examples, causes, investigations
Despite the fact that crowdfunding in the Internet business has existed for about 15 years,…

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American entrepreneur

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Preparing a business for the holidays: how to “seduce” customers using social networks?

Have you already thought about how to build a festive advertising campaign using social networks? At the beginning of the holiday season, the demand may not be so great, but at the end of it – the users of social networks become real “burning customers”. Therefore, it is worthwhile to ensure in advance that all the necessary information about holiday offers was placed on your pages, and this was done as professionally as possible and thought out. Continue reading

Anti-crisis PR: how to promote a company and not to burn?

The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the audience and not drown in tons of news and every second updated social network feeds. Experts discussed this problem in the framework of “Surely a PR-marathon”, which took place on February 12. For the most interesting and practical advice on confronting the information crisis for companies, read our material. Continue reading

9 bad habits that will help in business

1. Attention to detail
Entrepreneurs think big, often ignoring the details. When you run a home business, it’s easy to manually control every letter, count every cent, but when your business scales, attention to detail eats up most of your time. I am a man of great ideas, so I hire staff who cover all weaknesses. Continue reading

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IT market: How to survive in an era of crisis
According to  IDC's assessment, the reduction of the traditional IT market in Ukraine in 2013…

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Pros and cons of sharing business with your loved one
You need a plan of action if you nevertheless decide to engage in a joint…

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