1. Choose one thing and be strong in it.
Startups are small. Resources are limited. You almost always compete with bigger guys that exist much longer than you. Great entrepreneurs know to be competitive and to win, they have to do something truly unique, or very, very good. They, as a rule, direct their energy to that one thing, and an attempt to please everyone and everything at the same time is the key to failure. Continue reading
When a completely new player enters the market, obviously, he is not at all threatened by great popularity. Moreover, even the search for first customers is often similar to the feat of Hercules, especially if it is a niche in which people with a name and authority have been working for a long time. Continue reading