Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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Useful life hack. How to promote an Internet company to Western markets?
Sooner or later, many companies are faced with the problem of the need for growth and development. In this situation, you can choose either the expansion within the same market,…

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How to become an unforgettable leader
“I remember all my superiors,” writes Jeff Hayden in Inc.com magazine. “Although some of them were useless bosses, most of them were still good. But only one turned out to…

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State pressure on business: Is there a chance to survive
In the time of crisis, which Ukraine is experiencing now, business demonstrates a valuable ability - to adapt to difficult conditions, to optimize its processes in order to stay afloat.…

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and if it gets

5 small business mistakes when creating a company website

Before creating a website – it was a proven way for a company to stand out from the crowd. Today, this is no longer an option, since the vast majority of enterprises, including representatives of small businesses, can put a tick in the list of such “achievements”. Given the new conditions of the game, you need to create not just a site, but a good, functional site. Continue reading

Facebook rules the market: why is the absence of a company on Facebook a costly mistake?

Perhaps, doing business, you blithely ignored the promotion of your company on social networks, in particular on Facebook. You may have thought that you should not worry about attracting customers who post photos on their pages of selfies, photos from places of entertainment or vacation. Continue reading

Corporate site: necessity or excess?

Every year the Internet is increasingly penetrating our lives. Not so long ago – in the mid-2000s, the Internet in the office was more of a curiosity than a necessity, and, until now, many old-fashioned institutions did not get the Internet – they believe that they simply don’t need a network. Is it really? To answer the question, you need to understand what the company requires from the site. Continue reading

How to avoid common mistakes when creating a startup?
1. Raising your own talents Along with the fact that financial problems are increasingly fading into the background, the demand for highly qualified specialists is growing. One of the possible…

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IT market: How to survive in an era of crisis
According to  IDC's assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) - with a weighted forecast of 0%…

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