Freelance Market 2015: Global Trend or Ukrainian Phenomenon?
In 2014, the volume of the Ukrainian freelance market in terms of earnings of freelancers was estimated at more than $ 60 million. Today, Ukraine is the main global supplier…

Continue reading →

5 signs that you should not open your business
To be or not to be your own business? This question is asked by many employees. Some rely on the fact that prices are rising, but wages are not, others…

Continue reading →

How to become an unforgettable leader
“I remember all my superiors,” writes Jeff Hayden in Inc.com magazine. “Although some of them were useless bosses, most of them were still good. But only one turned out to…

Continue reading →

business is

Startups and giants: what hides the current technological boom?

From the end of the century, scientific and technical progress, sung in the 20th century, turned into a different direction. The vector of development of technology has shifted from “heavy” to “light” – the priority is no longer plants and nuclear-powered icebreakers, but gadgets for hipsters and “office plankton.” Together with Vox and the Economist, we find out what lies behind these changes. Continue reading

Secrets of naming: history and useful tips

“As you call a ship, it will float in the same way” – popular wisdom, which works in all spheres of life, including business. It is not surprising that a whole area of ​​knowledge, known as naming, is devoted to the problems of proper names for brands and companies. Moreover, there are quite a lot of companies in the world that specialize in developing the right in terms of success and attracting the attention of the audience for the names of brands, enterprises, brands, etc. About what is naming and how to use it correctly, we will tell in our material. Continue reading

Preparing a business for the holidays: how to “seduce” customers using social networks?

Have you already thought about how to build a festive advertising campaign using social networks? At the beginning of the holiday season, the demand may not be so great, but at the end of it – the users of social networks become real “burning customers”. Therefore, it is worthwhile to ensure in advance that all the necessary information about holiday offers was placed on your pages, and this was done as professionally as possible and thought out. Continue reading

How to avoid common mistakes when creating a startup?
1. Raising your own talents Along with the fact that financial problems are increasingly fading into the background, the demand for highly qualified specialists is growing. One of the possible…

...

Uninvented story: as a business newcomer to get the first customers
When a completely new player enters the market, obviously, he is not at all threatened by great popularity. Moreover, even the search for first customers is often similar to the…

...

The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of…

...

Is it worth it to open a travel company
When the next wave of crisis comes, quite a few intelligent specialists become not very busy. And remembering that a crisis is not only a threat, but also an opportunity,…

...