Successes and failures of crowdfunding: examples, causes, investigations
Despite the fact that crowdfunding in the Internet business has existed for about 15 years, the real success and relevance to this method of attracting investment came relatively recently. Many…

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Facebook rules the market: why is the absence of a company on Facebook a costly mistake?
Perhaps, doing business, you blithely ignored the promotion of your company on social networks, in particular on Facebook. You may have thought that you should not worry about attracting customers…

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Business Tips: How to Fulfill New Year's Promises
 “Everything, on January 1, right in the morning, I will sign up for the gym, I will start learning Japanese, I will do repairs in the apartment, I will get…

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How to protect against bankruptcy new enterprise
No one can be prepared to fail. Even those who seem to be ready for this can get a serious blow. Lack of money is the main obstacle to the…

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Startups and giants: what hides the current technological boom?

From the end of the century, scientific and technical progress, sung in the 20th century, turned into a different direction. The vector of development of technology has shifted from “heavy” to “light” – the priority is no longer plants and nuclear-powered icebreakers, but gadgets for hipsters and “office plankton.” Together with Vox and the Economist, we find out what lies behind these changes. Continue reading

Secrets of naming: history and useful tips

“As you call a ship, it will float in the same way” – popular wisdom, which works in all spheres of life, including business. It is not surprising that a whole area of ​​knowledge, known as naming, is devoted to the problems of proper names for brands and companies. Moreover, there are quite a lot of companies in the world that specialize in developing the right in terms of success and attracting the attention of the audience for the names of brands, enterprises, brands, etc. About what is naming and how to use it correctly, we will tell in our material. Continue reading

Preparing a business for the holidays: how to “seduce” customers using social networks?

Have you already thought about how to build a festive advertising campaign using social networks? At the beginning of the holiday season, the demand may not be so great, but at the end of it – the users of social networks become real “burning customers”. Therefore, it is worthwhile to ensure in advance that all the necessary information about holiday offers was placed on your pages, and this was done as professionally as possible and thought out. Continue reading

Key "P" efficient business
Today there are a huge number of different models of increasing business profitability and increasing sales. We will talk about 9 key P efficient and, most importantly, profitable business. Most…

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How to become Zuckerberg: 7 acts of the founder of Facebook
On May 14, Facebook founder Mark Zuckerberg turned 29 years old. What you need to be to get a chance to become Zuckerberg? Here are seven actions and human qualities…

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