company to Western markets

Shopping instead of talking: how to establish communication between the company and the client
Everything is changing dynamically and quickly: the world, people, forms of communication. With the development of technology, the channels for obtaining information, the users themselves and the means of communication…

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Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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BYOD for Small Business: How to Protect Employee Personal Gadgets
Security threats associated with employees using personal devices for business purposes (BYOD, bring-your-own-device) are still often overlooked by organizations. A study by Kaspersky Lab * showed that many owners of…

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5 small business mistakes when creating a company website

Before creating a website – it was a proven way for a company to stand out from the crowd. Today, this is no longer an option, since the vast majority of enterprises, including representatives of small businesses, can put a tick in the list of such “achievements”. Given the new conditions of the game, you need to create not just a site, but a good, functional site. Continue reading

IT market: How to survive in an era of crisis

According to  IDC’s assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) – with a weighted forecast of 0% a year earlier. Under a moderately optimistic scenario, the fall of the IT market in 2014 will be 25%. This is primarily due to a decrease in the purchasing power of both the state and private clients. In many ways, the current situation resembles the period of 2009, when companies were forced to revise their budgets, and IT in particular, in the direction of current needs – to “survive” here and now. Continue reading

Facebook rules the market: why is the absence of a company on Facebook a costly mistake?

Perhaps, doing business, you blithely ignored the promotion of your company on social networks, in particular on Facebook. You may have thought that you should not worry about attracting customers who post photos on their pages of selfies, photos from places of entertainment or vacation. Continue reading

20 quotes of famous people about entrepreneurship
Entrepreneurship is not a job, it is a lifestyle. Entrepreneurs are a separate caste of people who are not afraid of challenging themselves and the rest of the world and…

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How to become a talented leader
Seven tips on how to become the most beloved boss. There are very few talented managers in the world, and even less gifted managers. But, if you wish, you can…

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BYOD for Small Business: How to Protect Employee Personal Gadgets
Security threats associated with employees using personal devices for business purposes (BYOD, bring-your-own-device) are still often overlooked by organizations. A study by Kaspersky Lab * showed that many owners of…

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3 signs that it's time for you to tie up with entrepreneurship
Building a business from scratch can be very exciting and fruitful, but in the end, the experience can be filled with disappointments. Do not worry, just remember that not everyone…

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