company to Western markets

Useful life hack. How to promote an Internet company to Western markets?
Sooner or later, many companies are faced with the problem of the need for growth and development. In this situation, you can choose either the expansion within the same market,…

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Preparing a business for the holidays: how to "seduce" customers using social networks?
Have you already thought about how to build a festive advertising campaign using social networks? At the beginning of the holiday season, the demand may not be so great, but…

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The Art of Making Money: The 12 Rules of Herbert Casson
A question that worries many and which is impossible to give a definite answer: on what does business success depend? Is it really that Her Majesty Fortune is more favorable…

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5 signs that you should not open your business

To be or not to be your own business? This question is asked by many employees. Some rely on the fact that prices are rising, but wages are not, others want freedom of action, others want to change the area of ​​responsibility and be responsible only for their mistakes and failures. But all their restraint uncertainty, especially in the current crisis. But at the same time, a crisis can be precisely the ideal time when it is possible to open a business with less cost. Continue reading

Successes and failures of crowdfunding: examples, causes, investigations

Despite the fact that crowdfunding in the Internet business has existed for about 15 years, the real success and relevance to this method of attracting investment came relatively recently. Many start-up projects today attract funding through the access to crowdfunding platforms, the most popular of which are the well-known Kickstarter and Indiegogo, and thus provide opportunities for implementation and the future for their developments. Continue reading

Preparing a business for the holidays: how to “seduce” customers using social networks?

Have you already thought about how to build a festive advertising campaign using social networks? At the beginning of the holiday season, the demand may not be so great, but at the end of it – the users of social networks become real “burning customers”. Therefore, it is worthwhile to ensure in advance that all the necessary information about holiday offers was placed on your pages, and this was done as professionally as possible and thought out. Continue reading

Corporate site: necessity or excess?

Every year the Internet is increasingly penetrating our lives. Not so long ago – in the mid-2000s, the Internet in the office was more of a curiosity than a necessity, and, until now, many old-fashioned institutions did not get the Internet – they believe that they simply don’t need a network. Is it really? To answer the question, you need to understand what the company requires from the site. Continue reading

Anti-crisis PR: how to promote a company and not to burn?

The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the audience and not drown in tons of news and every second updated social network feeds. Experts discussed this problem in the framework of “Surely a PR-marathon”, which took place on February 12. For the most interesting and practical advice on confronting the information crisis for companies, read our material. Continue reading

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How to become an unforgettable leader
“I remember all my superiors,” writes Jeff Hayden in Inc.com magazine. “Although some of them were useless bosses, most of them were still good. But only one turned out to…

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10 mistakes that are peculiar to all entrepreneurs
When starting a business, one often faces many difficulties: it is necessary to compete with other "novelties", one has to draw up a business plan, look for an office, select…

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State pressure on business: Is there a chance to survive
In the time of crisis, which Ukraine is experiencing now, business demonstrates a valuable ability - to adapt to difficult conditions, to optimize its processes in order to stay afloat.…

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Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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