5 signs that you should not open your business
To be or not to be your own business? This question is asked by many employees. Some rely on the fact that prices are rising, but wages are not, others want freedom of action, others want to change the area of responsibility and be responsible only for their mistakes and failures. But all their restraint uncertainty, especially in the current crisis. But at the same time, a crisis can be precisely the ideal time when it is possible to open a business with less cost. Continue reading
Successes and failures of crowdfunding: examples, causes, investigations
Despite the fact that crowdfunding in the Internet business has existed for about 15 years, the real success and relevance to this method of attracting investment came relatively recently. Many start-up projects today attract funding through the access to crowdfunding platforms, the most popular of which are the well-known Kickstarter and Indiegogo, and thus provide opportunities for implementation and the future for their developments. Continue reading
Preparing a business for the holidays: how to “seduce” customers using social networks?
Have you already thought about how to build a festive advertising campaign using social networks? At the beginning of the holiday season, the demand may not be so great, but at the end of it – the users of social networks become real “burning customers”. Therefore, it is worthwhile to ensure in advance that all the necessary information about holiday offers was placed on your pages, and this was done as professionally as possible and thought out. Continue reading
Corporate site: necessity or excess?
Every year the Internet is increasingly penetrating our lives. Not so long ago – in the mid-2000s, the Internet in the office was more of a curiosity than a necessity, and, until now, many old-fashioned institutions did not get the Internet – they believe that they simply don’t need a network. Is it really? To answer the question, you need to understand what the company requires from the site. Continue reading
Anti-crisis PR: how to promote a company and not to burn?
The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the audience and not drown in tons of news and every second updated social network feeds. Experts discussed this problem in the framework of “Surely a PR-marathon”, which took place on February 12. For the most interesting and practical advice on confronting the information crisis for companies, read our material. Continue reading
