Anti-crisis PR: how to promote a company and not to burn?
The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the…

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IT market: How to survive in an era of crisis
According to  IDC's assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) - with a weighted forecast of 0%…

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Successes and failures of crowdfunding: examples, causes, investigations
Despite the fact that crowdfunding in the Internet business has existed for about 15 years, the real success and relevance to this method of attracting investment came relatively recently. Many…

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The Art of Making Money: The 12 Rules of Herbert Casson

A question that worries many and which is impossible to give a definite answer: on what does business success depend?

Is it really that Her Majesty Fortune is more favorable to some, but not to others? Are there no objective laws or rules explaining success or failure? We can comfort you that there were laws, or in any case, attempts to open such laws. Continue reading

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Key "P" efficient business
Today there are a huge number of different models of increasing business profitability and increasing sales. We will talk about 9 key P efficient and, most importantly, profitable business. Most…

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IT to the rescue. How do businesses use modern technology?
In our world, where everything is directly related to technology, and most of the tasks are performed using computers, business simply cannot do without IT innovation. They will not only…

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Corporate site: necessity or excess?
Every year the Internet is increasingly penetrating our lives. Not so long ago - in the mid-2000s, the Internet in the office was more of a curiosity than a necessity,…

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The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of…

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