Anti-crisis PR: how to promote a company and not to burn?
The crisis is the most difficult time for companies, during which it is important for…

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The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase…

...

State pressure on business: Is there a chance to survive
In the time of crisis, which Ukraine is experiencing now, business demonstrates a valuable ability…

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Shopping instead of talking: how to establish communication between the company and the client
Everything is changing dynamically and quickly: the world, people, forms of communication. With the development…

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The Art of Making Money: The 12 Rules of Herbert Casson

A question that worries many and which is impossible to give a definite answer: on what does business success depend?

Is it really that Her Majesty Fortune is more favorable to some, but not to others? Are there no objective laws or rules explaining success or failure? We can comfort you that there were laws, or in any case, attempts to open such laws. Continue reading

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The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase…

...

The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase…

...