9 bad habits that will help in business
1. Attention to detail Entrepreneurs think big, often ignoring the details. When you run a home business, it's easy to manually control every letter, count every cent, but when your…

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Useful life hack. How to promote an Internet company to Western markets?
Sooner or later, many companies are faced with the problem of the need for growth and development. In this situation, you can choose either the expansion within the same market,…

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The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of…

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Is it worth it to open a travel company
When the next wave of crisis comes, quite a few intelligent specialists become not very busy. And remembering that a crisis is not only a threat, but also an opportunity,…

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devices are often connected

IT market: How to survive in an era of crisis

According to  IDC’s assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) – with a weighted forecast of 0% a year earlier. Under a moderately optimistic scenario, the fall of the IT market in 2014 will be 25%. This is primarily due to a decrease in the purchasing power of both the state and private clients. In many ways, the current situation resembles the period of 2009, when companies were forced to revise their budgets, and IT in particular, in the direction of current needs – to “survive” here and now. Continue reading

Anti-crisis PR: how to promote a company and not to burn?

The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the audience and not drown in tons of news and every second updated social network feeds. Experts discussed this problem in the framework of “Surely a PR-marathon”, which took place on February 12. For the most interesting and practical advice on confronting the information crisis for companies, read our material. Continue reading

10 mistakes that are peculiar to all entrepreneurs

When starting a business, one often faces many difficulties: it is necessary to compete with other “novelties”, one has to draw up a business plan, look for an office, select employees, think over an advertising campaign. This list is endless. And this is not affecting the issues of financing. Continue reading

Key "P" efficient business
Today there are a huge number of different models of increasing business profitability and increasing sales. We will talk about 9 key P efficient and, most importantly, profitable business. Most…

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Facebook rules the market: why is the absence of a company on Facebook a costly mistake?
Perhaps, doing business, you blithely ignored the promotion of your company on social networks, in particular on Facebook. You may have thought that you should not worry about attracting customers…

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