How to evaluate a business?
The question of competent assessment of business today is more relevant than ever. Indeed, in a recessionary economy, business efficiency is equal to its market value. And business owners are…

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Shopping instead of talking: how to establish communication between the company and the client
Everything is changing dynamically and quickly: the world, people, forms of communication. With the development of technology, the channels for obtaining information, the users themselves and the means of communication…

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People who cannot open a business: 8 basic types
Many entrepreneurs today are worried about the fact that often friends and acquaintances approach them with this message: “You know, I’ve come up with a very cool idea, I'm sure…

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IT market: How to survive in an era of crisis

According to  IDC’s assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) – with a weighted forecast of 0% a year earlier. Under a moderately optimistic scenario, the fall of the IT market in 2014 will be 25%. This is primarily due to a decrease in the purchasing power of both the state and private clients. In many ways, the current situation resembles the period of 2009, when companies were forced to revise their budgets, and IT in particular, in the direction of current needs – to “survive” here and now. Continue reading

Anti-crisis PR: how to promote a company and not to burn?

The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the audience and not drown in tons of news and every second updated social network feeds. Experts discussed this problem in the framework of “Surely a PR-marathon”, which took place on February 12. For the most interesting and practical advice on confronting the information crisis for companies, read our material. Continue reading

10 mistakes that are peculiar to all entrepreneurs

When starting a business, one often faces many difficulties: it is necessary to compete with other “novelties”, one has to draw up a business plan, look for an office, select employees, think over an advertising campaign. This list is endless. And this is not affecting the issues of financing. Continue reading

When is the best time to start your own business?
There are many start-ups around the world who have abandoned everything and decided that the perfect time has finally come for them to work for themselves. When is the right…

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Useful life hack. How to promote an Internet company to Western markets?
Sooner or later, many companies are faced with the problem of the need for growth and development. In this situation, you can choose either the expansion within the same market,…

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How to become a talented leader
Seven tips on how to become the most beloved boss. There are very few talented managers in the world, and even less gifted managers. But, if you wish, you can…

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Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

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