Are you ready to become an entrepreneur?
As a rule, before starting their own business, people ask themselves about how competitive their product is and whether the market has been researched enough to open a new venture.…

Continue reading →

The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of…

...

10 questions that should be answered before launching a franchise
With franchising, as with a marriage, do not rush. There is a high probability that no one will want to work under your brand, so you should be careful and…

Continue reading →

Secrets of naming: history and useful tips
"As you call a ship, it will float in the same way" - popular wisdom, which works in all spheres of life, including business. It is not surprising that a…

Continue reading →

devices are often connected

IT market: How to survive in an era of crisis

According to  IDC’s assessment, the reduction of the traditional IT market in Ukraine in 2013 was 8% (including telephony, the growth was 3.7%) – with a weighted forecast of 0% a year earlier. Under a moderately optimistic scenario, the fall of the IT market in 2014 will be 25%. This is primarily due to a decrease in the purchasing power of both the state and private clients. In many ways, the current situation resembles the period of 2009, when companies were forced to revise their budgets, and IT in particular, in the direction of current needs – to “survive” here and now. Continue reading

Anti-crisis PR: how to promote a company and not to burn?

The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the audience and not drown in tons of news and every second updated social network feeds. Experts discussed this problem in the framework of “Surely a PR-marathon”, which took place on February 12. For the most interesting and practical advice on confronting the information crisis for companies, read our material. Continue reading

10 mistakes that are peculiar to all entrepreneurs

When starting a business, one often faces many difficulties: it is necessary to compete with other “novelties”, one has to draw up a business plan, look for an office, select employees, think over an advertising campaign. This list is endless. And this is not affecting the issues of financing. Continue reading

5 ways to make your business more efficient
It's no secret that many launch an online store as a side activity, in addition to their main job. Naturally, at this stage, few people perceive it as something more…

...

10 ways to always be in money
Anyway, much in modern life depends on money. Housing, most services, health - for all this you need to pay money. Leisure is also not without money. The conclusion is…

...