Anti-crisis PR: how to promote a company and not to burn?
The crisis is the most difficult time for companies, during which it is important for any business to maintain its position and, if possible, strengthen it. Do not lose the…

Continue reading →

State pressure on business: Is there a chance to survive
In the time of crisis, which Ukraine is experiencing now, business demonstrates a valuable ability - to adapt to difficult conditions, to optimize its processes in order to stay afloat.…

...

How to evaluate a business?
The question of competent assessment of business today is more relevant than ever. Indeed, in a recessionary economy, business efficiency is equal to its market value. And business owners are…

Continue reading →

The phenomenon of demand: how to become a visionary of consumer desires?
“Five or six years ago, leading business thinkers surveyed by our company noticed an increase in instability and predicted a crisis,” says Adrian Slivotsky, who is also a member of…

Continue reading →

it will be a little unusual

Successes and failures of crowdfunding: examples, causes, investigations

Despite the fact that crowdfunding in the Internet business has existed for about 15 years, the real success and relevance to this method of attracting investment came relatively recently. Many start-up projects today attract funding through the access to crowdfunding platforms, the most popular of which are the well-known Kickstarter and Indiegogo, and thus provide opportunities for implementation and the future for their developments. Continue reading

How to avoid common mistakes when creating a startup?

1. Raising your own talents
Along with the fact that financial problems are increasingly fading into the background, the demand for highly qualified specialists is growing.

One of the possible solutions is to create a program for interns. In the US, one of the baseball teams uses similar methods: they pour in millions of dollars a year to find promising players and help them develop. Continue reading

The Art of Making Money: The 12 Rules of Herbert Casson
A question that worries many and which is impossible to give a definite answer: on what does business success depend? Is it really that Her Majesty Fortune is more favorable…

...

Pros and cons of sharing business with your loved one
You need a plan of action if you nevertheless decide to engage in a joint business with your other half.Therefore, considering the option of creating a new project, it is…

...